Friday, 23 August 2013

Mercedes Benz Fashion Festival – Preparation Day 1

The biggest fashion festival in Queensland, the Mercedes Benz Fashion Festival kicks off in Brisbane in just a few days.  Today was the first day assistants and volunteers got to help with the preparations.   The fittings start tomorrow, clothing from bridal, emerging designers, Brisbane arcade, etc. they all need to be assigned to models, combined with shoes and show order.  Very exciting!

Today I didn't know what to expect, perhaps tirelessly taping for hours, creating order out of chaotic racks, writing run orders, navigating deliveries? Endless possibilities, I was hoping to do something a bit different and I got my wish.

Arriving early at the newly renovated Brisbane City Hall, after some trouble getting through the almost impenetrable black curtains, I arrived in the room.  My new home away from home, for the next week or so.  I met the other people working on the show. Some seasoned assistants I’d worked with, others new faces I was eager to get to know.  We got right down to it, hearing what needed to be done, catching up with each other and figuring out where everyone should go. 

My task: Bring Maiocchi’s shoe vision for their show to life

A couple assistants (including myself) went with Liz Golding, Styling Director, to her house to reload her car with racks, shoes and mirrors.  There Liz assigned us a bag of shoes we could paint and showed us the inspiration photo for the shoes and set us to work while she and the rest of the assistants worked on other tasks. The inspiration was shoes painted in bright colours, contrasting with the outfits, and patterned with motifs like stripes and spots.  The shoes were a completely different colour to the dresses, for example is the dress was blue and pink the shoes would be green and orange.  They added a colourful dimension to the models outfits.  Hence why Maiocchi wanted something similar.  Liz gave us paint and creative licence for colour choices!

I along with another assistant, Raisah, had a mountain of high heels in various colours which were mainly wedges with suede straps to sort through.  The shoes were easy to paint over and due to the large wedge would give a big hit of pop colour to the outfit.  I was more than a little worried about getting paint splatters on my carefully selected outfit but like a trooper I got in there and did it.  And I’m happy to report that not even a fleck of paint remains on myself or my clothes after today's painting.

Raisah and I went through each models profile sheet, found their shoe size and wrote it next to their name and in the run order of the show.  14 models in total all female (thankfully because they were wearing heels!) There was a run order containing photos of each outfit the models would be wearing.  So we had our paint colours ready and assigned two colours per each shoe.  Making sure the size corresponded.  For example the top of the shoe would be say green with the bottom orange.  Or purple wedge with a fluoro pink top.  We worked hard to make sure each wedge was different.  Painting was relaxing and in the hot sun the paint dried fast meaning double or triple coats of paint were ready to be painted almost at the moment you finished the last one.

Of course one huge disaster must occur each day, for it to be fashion week.  Today’s major drama, occluded when black ink paint spilt on the sheets we were using.  Making the colours assigned to each heel almost illegible, and colouring part of the white table underneath black.  As this was halfway through our painting there was panic.  Luckily it the paint dried fast being in the hot Queensland sun and we were able to read it with only a no trouble.  All shoes are now ready to be painted again tomorrow with their motifs.

I feel that this year I’m defiantly rolling up my sleeves and diving straight into MBFF.  It’s a great feeling.



 Final results of today's labor

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